Roles

Art Director

Copywriter

Overview

Tasked with executing a brand campaign for Baskin Robbins, our team created a myriad of executions centered around our well researched key insight: Ice cream is the best part of someone’s day.

Purpose

Reposition Baskin Robbins as the best brand when younger generations think of buying ice cream.

SMIT

The ice cream flavor you pick better be good.

Tasks

Design 10 executions for new campaign

including social, OOH, and experiential

Tools

Adobe Illustrator

Lightroom, Photoshop

“Take your time, we get it.”

BR understands that picking your ice cream flavor is a big deal that takes time and thought. It’s part of the ice cream experience. With 31 favors to choose from, who wouldn’t need more time.