Integrated Comm Campaigns: Capstone Project

Circuit of the Americas: F1 Shuttle Program

Tasked with creating a targeted campaign that builds awareness and excitement for the F1 Grand Prix, The Lab agency produced a creative brief and leave behind deck that transformed the way COTA/F1 attendees view the world class venue’s shuttle program.

Focusing primarily on OOH, the creative department produced executions for a variety of target audiences, from interactive airport advertising for international attendees, to billboards for local Austinites.

Programs Used: Photoshop, Illustrator