Overview

Assigned the task of rebranding a favorite artist/musician, I chose to reimagine British pop star Pink Pantheress’ visual identity. Leaning into her vintage y2k sound and macabre lyrics, I made several design choices that resulted in a cohesive brand perfectly aligned to her own personal style and identity.

From a traditional gothic font in light pink used as the basis for her new wordmark, to a pixelated heavy sans serif to bring a vintage digital element, the resulting tour poster incorporates all the best parts of the singer’s iconic persona.

Chrome elements and glowing text further lean into the digi-goth aesthetic, and the two birds meeting to form a heart serve as the singers logo, bringing in her previous dove symbol with a fresh, less literal touch.

Programs used: Adobe Illustrator, Adobe Photoshop