I was tasked with creating a unique digital marketing campaign for UTLA Summer ‘23 that was entertainment industry focused and stood out amongst the plethora of UT programs.

Pulling inspiration from vintage movie posters and Hollywood tropes, I used the UTLA color palette and brand fonts to create collateral for social media, monitor displays, and print OOH.

The result was a collection of attention grabbing infographics that pulled the largest number of applications since the program’s inception in 2019.